Simply Nam, a beauty brand founded by renowned celebrity makeup artist Namrata Soni has announced a strategic fund raise led by the Bhaane Group. The investment marks a pivotal milestone in the brand’s journey as it gears up to expand its product portfolio, scale operations, and more than double its Monthly Recurring Revenue (MRR) over the next year.
With this strategic investment, Simply Nam aims to:
- Expand its product portfolio with new, innovative launches
- Deepen its educational content offerings
- Strengthen omnichannel presence across India
- Continue championing made-in-India excellence in beauty
The brand has witnessed exponential growth, doubling its customer base in the last year with a 40% returning customer rate, and maintaining an average MRR of Rs 2 Crore. It is also is scaling rapidly across digital and quick-commerce platforms, including Nykaa, Amazon, Myntra, Tira Beauty, Zepto and Blinkit.
Brand History
Founded in 2020 by Namrata Soni, in collaboration with entrepreneur Hanna Strömgren Khan, Co-Founder of the Bozzil Group, Simply Nam was born out of a deep understanding of Indian women’s beauty needs—an insight shaped by Namrata’s 25+ years of experience working with both Indian and international clientele.
The brand is driven by the founder duo’s shared passion for creating high-quality, locally made beauty products that are accessible and affordable for Indian consumers, without compromising on performance or innovation.
Rooted in a deep understanding of Indian skin tones, textures, and climates, all formulations are tailor-made from scratch in India—never sourced off-the-shelf like most local brands. Namrata works closely with various R&D partners to craft skincare-forward, vegan, and cruelty-free products that prioritise performance, comfort, and wearability across India’s diverse climate conditions.
Namrata reiterates that her brand is committed to educating consumers through expert-led content and offering premium packaging with accessible pricing, delivering a high-end, luxury experience at competitive, value-driven price points. Simply Nam represents a new era in Indian beauty: built on authenticity, innovation, and an unwavering commitment to quality made for Indian women, by Indian experts.
Products include the cult-favorite Ultimate Kajal (nearly 100,000 units sold in three months) to the Sweet Kisses Hydrating Lip Balm, featuring charms that went viral among A-list influencers, becoming a fan favorite. Other bestsellers include the Satin Soft Lip Cremes, Pixie Dust, Dawn To Dusk Eyeshadow Palette, and Magic Tinted Lip Oil.
The Fundraise
The funding marks a pivotal and deeply meaningful milestone for Simply Nam.
“From day one, Namrata and I have been driven by more than just the pursuit of raising capital—we were seeking a partner who truly believes in our vision: to build a best-in-class beauty brand, proudly rooted in India and driven by quality, innovation, and purpose,” says Hanna Strömgren Khan.
“With Bhaane Group, we’ve found that rare alignment. This strategic investment is a launchpad for what comes next. It will empower us to introduce even more thoughtful, high-performance products, scale our educational content, and expand our omnichannel footprint across the country. Most importantly, it strengthens our commitment to building a beauty brand that proudly celebrates Made-in-India excellence,” she adds.
“At Bhaane, we believe in empowering homegrown excellence and backing founders who are building for the future. Simply Nam represents the next chapter in clean, inclusive beauty for India, and we’re incredibly proud to support their journey as they scale new heights,” says Anand S Ahuja, Co-Founder & CEO of Bhaane Group.
“Having worked with (Bollywood actress) Sonam Kapoor for over 17 years, it’s incredibly meaningful to now build this brand alongside her and her husband Anand — not only as close collaborators, but as people who genuinely believe in our vision and the quality we stand for. Their trust at such a pivotal stage fills me with renewed confidence, as Simply Nam continues to grow and earn the love and loyalty of our community,” adds Co-Founder, Namrata Soni.
Awards & Recognition
The brand’s recent recognitions include wins at the ELLE Beauty Awards 2023 and Grazia Indie Beauty Superstars 2024, with nominations at the upcoming Vogue Beauty & Wellness Awards 2025, highlighting its growing stature in India’s beauty industry.
