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SHISEIDO launches first standalone boutique store in Mumbai, unveils innovative skin visualiser

SHISEIDO, the Japanese beauty brand, has opened its first standalone boutique store in India at Inorbit Mall, Malad, Mumbai. This development marks a significant milestone in SHISEIDO’s expansion in India and offers a new shopping experience to the Indian audience.

One notable feature of the store is the Skin Visualizer, a touch-free device that measures and visualizes the condition of beauty circulation in a customer’s skin. This device allows for personalized beauty advice.

The store, operated in partnership with Baccarose, aims to provide an immersive and personalized shopping experience. Customers can explore SHISEIDO’s skincare and makeup products, and the store features trained beauty consultants offering tailored product recommendations based on individual needs.

SHISEIDO’s approach blends tradition and innovation, emphasizing personalization and regimen-based skincare. The company is confident that this store will become a beauty destination of choice for many in India.

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