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Surabhi Khosla, Editor, IMAGES Group
Surabhi Khosla, Editor, IMAGES Group
Surabhi Khosla is a seasoned Features Writer with two decades of experience in print and digital media. For the past 10 years, she has focused on covering the retail industry, with a deep passion for sustainability in retail. A language purist, her hobbies include reading every book she can get her hands on and doom-scrolling on Instagram. She believes that travel is life!

Senco Gold & Diamonds expands Maharashtra presence with new Pune store

In a moment that beautifully blended culture with craftsmanship, Senco Gold & Diamonds unveiled its newest showroom in Pune at Sarsan Plaza, Laxmi Road, Narayan Peth, on the day before Navratri.

Spanning 4,586 sq. ft., the new showroom further cements Senco’s growing footprint nationwide.

The new showroom offers an expansive collection of bridal, festive, contemporary, and everyday jewellery, including gold, diamond, platinum, and Navratri-inspired collections. Whether you’re seeking something light and elegant or rich and ornate, Senco’s curated offerings are designed to make every celebration shine.

Auspicious Launch

The timing of the launch, just ahead of Navratri, a festival that celebrates shakti (divine feminine energy), prosperity, and fresh beginnings reflects Senco’s deep-rooted ethos of trust, heritage, and timeless design, aligning with the spiritual anticipation and cultural significance of the occasion.

Senco Gold & Diamonds has been a customer favourite with its signature blend of artistry, karigari, and an intuitive understanding of regional preferences crafting designs that reflect the unique cultural essence of every state. From traditional to modern, light to elaborate, and spanning gold, diamond, and platinum collections, the brand’s design versatility ensures there is something for every style and celebration.

The new showroom was inaugurated by acclaimed Maharashtrian actor, Tejaswi Prakash  alongside Suvankar Sen, MD & CEO, Senco Gold & Diamonds, and Dhaval Raja, CGM Sales, Senco Gold & Diamonds.

Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “Pune is a city where culture, creativity, and craftsmanship are deeply appreciated qualities that reflect everything Senco stands for. Opening our third showroom here, on the day before Navratri begins, feels especially meaningful. It’s a celebration of growth, trust, and shared traditions with a city that understands the soul of fine jewellery. We are truly pleased and humbled by how warmly the people of Maharashtra and especially Pune have embraced our brand, recognising the legacy of trust, design excellence, and karigari that Senco has upheld for over eight decades.”

Joita Sen, Director, Senco Gold & Diamonds, added, “With an 85-year legacy and over 185 stores across India, Senco has grown into a brand that seamlessly connects with diverse cultures and traditions. From Maharashtrian classics like Pichodi and Patlya to contemporary diamond creations – including charm bracelets, Evil Eye collections, bridal diamond sets, and lightweight everyday pieces – our designs span both tradition and modernity. The Pune showroom brings this entire range under one roof, allowing customers to explore everything from exquisite bridal sets to daily-wear lightweight styles, each meticulously crafted by our master karigars from Kolkata, renowned for their fine craftsmanship. This reflects Senco’s enduring commitment to jewellery that connects across generations, occasions, and lifestyles.”

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