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Puneet Dudeja, Director - Business Development, South Asia, WGSN
Puneet Dudeja, Director - Business Development, South Asia, WGSN
Business Development Director for South Asia, WGSN

Screen to Scene: How experiential marketing fuels live events in Indian youth culture

A seismic shift is underway in the post-pandemic era in India. Young, novelty-seeking Indians are flocking to live events, trading screen time for shared experiences and forging real-world connections. This movement is born from a complex mix of modern anxieties and aspirations. While battling a loneliness epidemic, burnout, and digital fatigue, young people are driven…

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