Coming off an eight-year stretch at Celio India, Satyen Momaya officially assumed the role of CEO at PVH Arvind Fashion Pvt. Ltd. on 1 August 2025, leading the India operations of Tommy Hilfiger and Calvin Klein. This appointment coincides with Amisha Jain being slated to take charge as Managing Director & CEO of Arvind Fashions Ltd. from 13 August 2025, aligning strategic and brand leadership at different levels of the group.
PVH Arvind is the Indian joint venture between Arvind Fashions Ltd. and PVH Corp., established on 24 March 2014. This structure unified brand licensing, sourcing and retail operations for Tommy Hilfiger—first launched in India in 2004—and Calvin Klein, introduced in 2007, under a single operational entity with Arvind holding majority equity and PVH retaining global brand control.
By 31 March 2024, the JV operated a total of 221 exclusive brand outlets (EBOs) in India—136 Tommy Hilfiger and 85 Calvin Klein—supplemented by shop‑in‑shop counters in premium department stores and a robust e-commerce presence spanning metros and Tier II/III markets (Arvind Fashions Ltd. Q4 FY24 investor presentation).
In FY24, Arvind Fashions Ltd.’s portfolio under “Power Brands” generated ₹3,239 crore, growing 10.7% year-on-year. Tommy Hilfiger and Calvin Klein together are estimated to contribute 30–35% of that revenue, underscoring their prominence in the premium bracket.
What sets these brands apart is innovation: PVH has championed digital transformation, pioneering 3D design through its Stitch 3D platform—by 2021, 80% of Tommy Hilfiger’s product development was digital, reducing sampling waste, accelerating time‑to‑market, and cutting costs. The company also developed immersive digital showrooms and announced partnerships with platforms like Fashion Cloud to scale these technologies across B2B wholesale networks.
Calvin Klein is increasingly seen in India as a minimalist lifestyle brand with experimentation in sustainable materials, and both brands participate in PVH’s regenerative fibre partnerships—such as with Infinite Fiber’s Infinna, made from textile waste, as part of PVH’s zero-waste 2030 goals.
With competition heating up among premium players like Levi’s, Superdry, US Polo Assn., GANT, and lower-end Armani lines, Tommy Hilfiger and Calvin Klein leverage their omnichannel strategy—spanning EBOs, online marketplaces and department stores—to anchor themselves in India’s ₹70,000-plus crore premium fashion space. Price points range from ₹2,500 to ₹12,000+ for Tommy Hilfiger, and ₹1,500 to ₹15,000+ for Calvin Klein, positioning them as aspirational yet accessible global brands.
Satyen Momaya brings deep retail execution experience to this leadership role. Before Celio, he spent over nine years at Levi Strauss, grounding his expertise in India’s denim and lifestyle segments. At Celio India, from 2017 to 2025, he tripled store count from roughly 180 to over 700 outlets, added more than 75 exclusive stores, and drove profitability even through pandemic-related headwinds by instilling a disciplined, results-oriented culture.
With Amisha Jain stepping into group leadership at Arvind and Satyen at the JV helm, the group is now poised to refine premium strategy, accelerate omni-channel integration, and deepen penetration into India’s Tier II and aspirational consumer markets.
Under Satyen’s leadership, the brands are expected to step up innovations—from product digitization and sustainable sourcing to experiential retail and deeper e-commerce integration. His arrival, supported by PVH’s global brand incubation and Arvind’s operational backbone, underscores the group’s ambition to elevate India’s premium fashion narrative.
