Surat-based D2C saree brand Sudathi is ramping up its festive expansion with a retail strategy focused on speed, regional relevance, and fulfillment scale. With ₹80 crore in revenue since its 2023 launch, the brand aims to cross ₹100 crore in annual recurring revenue (ARR) by the end of FY 2025-26.
Sudathi’s flagship digital campaigns, #TyoharWaliSaree and #ShaadiSabkiHai, will be rolled out across major cities and states, targeting key festive moments from Rakhi and Diwali to the wedding season. Fronted by actor Mouni Roy, the campaigns will run across the brand’s app, social media platforms, and vernacular creator networks.
To manage festive season surges, Sudathi has activated three fulfillment centres, with plans to expand into additional cities including Delhi, Bengaluru, and Mumbai ahead of the Diwali peak. The brand has stocked inventory to handle over 3.5 lakh sarees between August and November and is targeting a 20% reduction in delivery times through regional logistics partnerships.
The company is also investing in advanced technology integrations such as AI-driven demand forecasting and real-time inventory tracking to better anticipate festive demand and maintain optimal stock levels. Warehouse automation upgrades include smart sorting systems, barcode-based picking, and automated packaging to accelerate processing while reducing errors. Partnerships with leading 3PL providers offer access to nationwide networks, priority festive shipping, and fulfillment centres closer to customers—streamlining supply chain performance during peak festive windows.
At the centre of Sudathi’s product strategy is the 1-minute Ready-to-Wear Saree, a pre-stitched format designed for working professionals and Gen Z consumers who want convenience without compromising on tradition. Sudathi is also India’s first brand to introduce Saree Saturday, dropping 100+ new styles every week, with price points under Rs 3,000 across silk, cotton, and georgette.
The brand has crossed one million app downloads, with 70% of customers coming from Tier-2 and Tier-3 markets. Sudathi reports a 25% repeat customer rate, powered by its weekly drop model and influencer-driven discovery.
“Our goal is to make saree shopping culturally rooted and operationally seamless. Women outside metros want both tradition and speed, and we’re building our business around that demand,” said Viren Lathiya, Co-founder of Sudathi.
Sudathi differentiates itself from legacy ethnicwear players by building a customer-first, trend-driven fashion ecosystem that blends speed, affordability, and style. The brand prioritizes fast delivery, easy returns, and accessible pricing, ensuring customer satisfaction remains at the core of its operations. Its signature Saree Saturday model introduces fresh designs every week, keeping collections exciting and in sync with evolving fashion trends.
By partnering directly with leading manufacturers and eliminating middlemen, Sudathi offers high-quality sarees at the best prices online in India. Backed by an agile, just-in-time inventory system, the brand can respond swiftly to market shifts and customer preferences, positioning itself as one of the most dynamic forces in the ethnicwear industry.
With festive and wedding demand driving ethnicwear sales in Tier-2 cities, the brand is doubling down on speed, value, and local relevance to sustain its growth. Sudathi is driving price innovation via prepaid benefits, app-only offers, smart bundles, and JIT cost control, ensuring shoppers get more without paying more. Additionally, the brand is investing in regional fashion intelligence—using data insights and creator collaborations to curate micro-drops tailored by state and season, from trending colour palettes to preferred fabrics—keeping the brand fast, affordable, and closely aligned with local tastes.
