Royal Enfield, the global leader in the mid-size motorcycle segment, has launched the Conscious Collection, a sustainably crafted apparel line inspired by its Green Pursuit initiative. The new line aims to give back to nature while aligning with the brand’s commitment to “Pure Motorcycling.”
The collection incorporates recycled materials, Himalayan grass (HimGra), natural dyes, and organic cotton, and features earthy pastel tones. Designed with sustainability at the core, the collection uses eco-friendly packaging that can be repurposed as travel pouches or essential holders. Labels and tags are also made from organic sources.
Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield, said, “The Green Pursuit is an initiative that focuses on giving back to the environment while continuing our pursuit of ‘Pure Motorcycling’. With the Conscious Collection, we embrace intentional, purpose-driven craftsmanship, taking from nature only what can be mindfully used.”
Key Fabric Compositions in the Collection:
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30% cotton and 70% recycled cotton single jersey knit
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60% recycled cotton and 40% polyester pique knit
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22% Himalayan Grass and 78% cotton woven fabric
The jerseys are priced starting at INR 1600 and come in four natural hues:
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Beige (from tea leaves)
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Green (from pomegranate rind)
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Off-white (from natural bio materials)
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Mauve (from acacia catechu)
About the Materials:
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Himalayan Grass (HimGra): A sustainable fibre crafted from perennial grass, HimGra is waterless, seed-free, and has a low carbon footprint.
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Recycled Fabric: Created using recycled plastic bottles, pre-consumer waste, and discarded fibres, the use of these materials helps reduce landfill waste and pollution.
India generates approximately 9.3 million tonnes of plastic waste annually, about 20% of the global total. Through this initiative, Royal Enfield aims to help reduce that number by turning waste into sustainable products.
Launched in 2012, the Royal Enfield Apparel division focuses on safety, comfort, and style, enhancing the motorcycling experience. The range includes lifestyle apparel and protective gear.
