Purpose-led streetwear and lifestyle brand co-founded by Rhea and Showik Chakraborty Chapter2Drip has opened its first experiential retail store in New Delhi. Located at Priya Complex, Basant Lok, Vasant Vihar, this marks the brand’s third store following successful launches in Mumbai across Bandra and Colaba. Founded in 2024, Chapter2Drip is now entering its next phase of growth, the brand is targetting to open 10 additional stores across India.
The Delhi store will offer signature oversized fits, graphic tees, and essential co-ords, while also hosting immersive activities including Coffee raves, Run clubs, and mindful Yoga and Pilates sessions, designed for customers to connect, recharge, and just be.
Speaking on the launch, Rhea Chakraborty, Co-founder, Chapter2Drip, said, “At its heart, Chapter2Drip was built on the concept of Metamorphosis with Change being the only constant, a complete transformation to something new, something disruptive, breaking norms of normalcy and the ordinary. We celebrate resilience, self-expression and the courage to begin again. After Mumbai, our Chapter 2 had to be Delhi, being one of India’s most influential fashion destinations, with a strong community of young consumers constantly shaping how they express themselves through style. Opening our first store here is an exciting step ahead for us, as it allows us to bring the Chapter2Drip experience closer to our Delhi audience.”
Showik Chakraborty, Co-founder, Chapter2Drip, added, “Our move into offline retail is driven by the opportunity to build a stronger, more accessible brand ecosystem. While our digital platform helped us establish Chapter2Drip and reach audiences across the country, physical stores allow customers to engage with the product, understand the craftsmanship, and experience the brand in a more tangible way. Our Mumbai stores’ responses are a testimony to how our customers want to shop and interact with us. Delhi is an important market for contemporary streetwear and it will be exciting to see in the coming months how this audience responds. As we scale, our focus will remain on building thoughtfully located stores that strengthen our customer experience and bring Chapter2Drip closer to communities across India.”
The brand said it launched with a focus on contemporary streetwear and lifestyle products. With the Delhi opening, Chapter2Drip now operates three stores across Mumbai and Delhi while continuing to expand its offline presence.
