Relove is simply a technology that lets a fashion brand’s customers resell their clothing through the brand’s own website. With the Relove app installed, a brand’s customer can resell their past purchases.
How was the idea of Relove born?
Relove was born out of the need to reduce pressure on earth’s resources and reduce fashion’s impact on the planet. I used to run a fashion brand called Okhai and several customers had over 100 garments from us, some had moved across sizes from XL to XS and were unable to wear these garments. My partner, Prateek, and I then developed the technology to help brands become more circular and help their customers become more loyal to the brand by liquidating their wardrobes.
How does your business model work?
We power fashion brands to host brand owned resale shops. First of its kind in India, Relove is a technology product that enables brands to host a peer to peer resale marketplace on their websites. Relove allows them to build a novel business model that will keep their clothes in circulation and hold resale value like a car does, year after year. Relove is simply a technology that lets a fashion brand’s customers resell their clothing through the brand’s own website. With the Relove app installed, a brand’s customer can resell their past purchases. This builds immense customer loyalty for the brand. Handsfree-Brands are not set up to manage resale, hence Relove manages the customer care, shipping from seller to buyer, product approvals, payments and quality. This makes the solution very easy to adopt, and brands can continue to focus on the core of their business while growing through resale.
Along with the technology Relove helps brands deliver a resale experience in line with their own brand identity. Relove will revolutionize the second hand market by giving brands and retailers a leading role in this segment.
How much has Relove grown since its inception?
We launched in November, 2021, with just one fashion brand. Today, we are powering resale for over 60 fashion brands.
How would you describe the understanding of circular fashion among Indian consumers?
The Indian customer and specifically GenZ is very aware of circular fashion, most of them also know the difference between, ethical fashion, zero waste fashion etc. But it’s definitely a small but growing community.
Give us an overview of the circular market, in terms of size.
Circular or resale fashion is likely to become twice the size of fast fashion by 2029.