Yousta, a youth-focused fashion brand operated by Reliance Retail, has launched its second store in Pune at Phoenix Marketcity. The inauguration attracted attention with Bollywood actor Shraddha Kapoor in attendance, highlighting the brand’s trendy appeal and tech-savvy shopping experience.
The opening of the new outlet at Phoenix Marketcity follows Yousta’s initial entry into Pune through its AeroMall location. The expansion is part of the brand’s strategy to cater to the fashion needs of the city’s young population with its affordable yet stylish clothing line. Since its launch in 2023, Yousta has quickly become popular for its dynamic collections that appeal to budget-conscious shoppers.
Yousta’s product range is designed to be wallet-friendly, with most items priced below Rs. 499, ensuring that none exceed Rs. 999. The Phoenix Marketcity store features a wide selection of fashionable outfits, unisex options, and the brand’s ‘Starring Now’ collection, which promises new fashion drops every week.
In line with modern retail trends, the new store offers a tech-enhanced shopping experience. Features like QR codes for easy access to product information, self-checkout counters for quick purchases, and charging stations for electronic devices, are set up to streamline the customer’s visit.
Beyond fashion retail, Yousta emphasizes community contribution and sustainable practices. The brand collaborates with non-profit organizations to support clothing donations and community programs.
Shoppers in Pune can visit the new Yousta store in Phoenix Marketcity for a firsthand look at its offerings. Additionally, the brand’s collections are available online through the AJIO and JioMart platforms, facilitating access to the latest trends and products.
