Reliance Retail’s omnichannel beauty retail platform, Tira, has made its debut at the luxury retail center, Palladium Mall in Chennai, marking its presence in three vibrant cities, including Mumbai and Hyderabad, the company announced in a release on Thursday.
Tira’s vision is to offer an elevated shopping experience by curating a selection of global and homegrown beauty brands for the modern customer. It sets itself apart by seamlessly integrating cutting-edge technology.
The Chennai store introduces innovative features such as the Fragrance Finder, which leverages personal preferences to recommend scents, ensuring a personalized match for each individual. Additionally, the store boasts smart mirrors and tools equipped with augmented reality capabilities, allowing customers to virtually experiment with products before making a purchase.
A highlight is the vending machine that dispenses beauty treats and samples for customers to take home. Specially curated “Tira Signature Looks” have garnered high interest from customers, who can also avail themselves of a complimentary glam look by Tira’s highly skilled beauty advisors. Dedicated gifting stations with an engraving machine allow customers to personalize their purchases.
Tira is redefining the beauty retail scene, aiming to create an inclusive and empowering beauty journey for its customers. The Tira app has already achieved five million downloads, underscoring its growing popularity among beauty enthusiasts. Furthermore, Tira’s extensive reach covers 98% of pin codes across India, with swift deliveries reaching customers in over 100 cities, the release added.
The Palladium Mall store is set to become a sanctuary for beauty enthusiasts in Chennai and beyond.
Launched in April 2023 by Reliance Retail Limited, India’s largest retailer, Tira is the new omni-channel beauty retail platform powered by technology and customized experiences. Tira offers a curated assortment of the best global and home-grown brands, making it the go-to destination for all things beauty.
Reliance Retail Limited (RRL) is a subsidiary of Reliance Retail Ventures Limited (RRVL), the holding company of all the retail companies under the RIL (Reliance Industries Limited) group. RRL and other subsidiaries and affiliates of RRVL operate an integrated omni-channel network of over 18,650 stores and digital commerce platforms across Grocery, Consumer Electronics, Fashion & Lifestyle, and Pharma consumption baskets.
RRVL has partnered with over 3 million merchants through its New Commerce initiative. Reliance Retail Limited is the only Indian retailer in the global Top 100 and among the fastest-growing retailers globally as per Deloitte’s Global Powers of Retailing 2023. RRVL reported a consolidated turnover of ₹ 260,364 crore ($ 31.7 billion) and a net profit of ₹ 9,181 crore ($ 1.1 billion) for the year ended March 31, 2023.
