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Reliance Retail’s Tira debuts in North India with flagship store at DLF Avenue Saket, Delhi

Reliance Retail Limited’s renowned beauty retail platform Tira has made a significant stride into North India with the inauguration of its first store in the region. The store, situated at DLF Avenue, Saket in New Delhi, marks Tira’s 10th outlet across the country, solidifying its presence in key urban markets.

Catering to the burgeoning demand for premium beauty products, Tira offers a diverse selection of global and indigenous brands, ensuring a comprehensive range for beauty enthusiasts. The newly opened store features an exclusive portfolio that includes internationally acclaimed brands such as Allies of Skin and Blessed Moon, alongside other renowned names.

Emphasizing on delivering an immersive shopping experience, the Delhi outlet integrates cutting-edge technology seamlessly. Patrons can indulge in personalized fragrance recommendations through the Fragrance Finder, virtual product trials via Smart mirrors and tools with augmented reality capabilities, and even enjoy complimentary beauty treats dispensed by a vending machine.

Reliance Retail's Tira debuts in North India with flagship store at DLF Avenue Saket, DelhiFurther enhancing customer engagement, Tira introduces curated “Tira Signature Looks” and dedicated gifting stations. Shoppers can avail complimentary glam looks crafted by Tira’s skilled beauty advisors and add a personal touch to their purchases through engraving machines available at the gifting stations.

With over 5 million app downloads and an extensive reach covering 98% of pin codes across India, Tira ensures swift deliveries to customers in over 100 cities, reaffirming its commitment to redefining the beauty retail landscape and empowering customers on their beauty journey.

Launched in April 2023, Tira is an omni-channel beauty retail platform powered by technology and customized experiences. It offers a curated assortment of global and home-grown brands, serving as a go-to destination for all beauty needs.

Reliance Retail Limited, Tira’s parent company, operates an integrated omni-channel network of over 18,774 stores and digital commerce platforms across various sectors, including Grocery, Consumer Electronics, Fashion & Lifestyle, and Pharma consumption baskets. With a consolidated turnover of Rs 260,364 crore ($ 31.7 billion) and net profit of Rs 9,181 crore ($ 1.1 billion) for the year ended March 31, 2023, Reliance Retail Limited continues to be a key player in the retail industry.

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