Reliance Retail’s premium fashion and lifestyle brand AZORTE has announced the launch of its newest store at Phoenix Marketcity, Mumbai, bringing its cutting-edge neo-store experience to Mumbai’s style-conscious shoppers. Spanning an expansive 14,881 sq. ft., the store redefines what fashion retail can be, fusing technology, trend, and thoughtful design to create a space that’s as inspiring as it is inclusive.
Actor and style icon Khushi Kapoor will inaugurate the new AZORTE store, marking a stylish beginning to the brand’s latest chapter in Mumbai. Located at Phoenix Marketcity, Mumbai — the city’s ultimate fashion and lifestyle destination — the new store brings AZORTE’s signature blend of innovation and style to a space that’s already home to some of the world’s most loved brands.
Fashion Meets Innovation
The brand offers a curated mix of global and contemporary styles across womenswear, menswear, kidswear, and accessories, all housed under one stylish roof. Designed as ‘Your Safe Space’, each AZORTE store invites customers to explore, express, and experiment with their personal style in an environment that feels both immersive and empowering.
The Phoenix Marketcity, Mumbai, location is apt since it is the city’s ultimate fashion and lifestyle destination and home to some of the world’s most loved brands.
Digital Innovations
The store introduces several first-of-its-kind digital retail innovations, setting new benchmarks in fashion retail:
- Frictionless Check-In & In-Store Navigation: For customers who prefer a self-guided experience
- Interactive Digital Screens: Showcasing endless aisle collections and serving as dynamic digital signage
- RFID & QR Code Technology: Ensuring efficient inventory management and that the right product and size are always available
- Smart Trial Rooms: Offering contextual product recommendations and a superlative fitting experience
- Self Check-Out Counters: For a seamless, time-efficient end to every shopping journey
With the launch of this store, AZORTE now operates 40 stores across India, continuing its rapid expansion as one of the country’s most innovative retail formats.
Commenting on the milestone, Dhaval Doshi, Head of Marketing, AZORTE, says, “AZORTE is more than a store; it’s a reflection of how today’s generation experiences fashion. We’ve created a space that’s immersive, tech-enabled, and most importantly, welcoming. Our goal is to make every visit feel like a discovery, whether it’s a new trend, a new look, or simply a new way to express yourself.”
Vikas Shetty, Senior Vice President – Leasing & Retail Director, The Phoenix Mills Ltd., adds, “We are delighted to welcome AZORTE to Phoenix Marketcity, Mumbai. The brand adds more energy to our thriving fashion portfolio – youthful, expressive, and very much in tune with the new-age shopper. With Khushi Kapoor as the face of the brand, this launch perfectly captures the spirit of style and self-expression that defines our audience. AZORTE is also a significant addition to our retail mix and plays a key role in our ongoing expansion plans for the centre, further strengthening the mall’s position as a leading fashion and lifestyle destination in the city.”
To mark the grand opening, AZORTE is rolling out an exclusive customer experience designed to reward its most loyal shoppers. A few lucky customers from Mumbai will stand a chance to meet brand ambassador Khushi Kapoor in person.
About AZORTE
AZORTE redefines high-street fashion by blending contemporary Indian and international trends, giving Gen Z the freedom to express their unique style. From statement-making pieces to reinvented classics, AZORTE ensures that fashion remains an extension of one’s evolving identity.
About Phoenix Marketcity Mumbai
Phoenix Marketcity Mumbai is the city’s premier destination for shopping, entertainment, and dining. Established in 2011, it covers 2.1 million square feet and attracts over 1.5 million visitors annually, making it the largest mall in Mumbai. The mall is home to international brands like Zara, Uniqlo, Marks & Spencer, H&M, Mango, Victoria’s Secret, Vero Moda, Bath and Body Works, and popular Indian favourites such as Nykaa Luxe, Masaba, Meena Bazaar, Lifestyle, Westside, and many more.
Renowned as the go-to destination for jewellery shopping, Phoenix Marketcity Mumbai brings together the best jewellery brands under one roof, offering an unmatched selection for every style and occasion.
Entertainment options are abundant, with hotspots like The Game Palacio, PVR P[XL] and 4Dx, Timezone, Snow World, and over 100 top-notch eateries including Ishaara, Punjab Grill, Café Delhi Heights, Pop Tates, Irish House, Tim Hortons, Pret A Manger, and Starbucks. The mall also houses Dublin Square — the city’s biggest indoor concert venue — which has hosted legendary artists such as Steve Vai, Ronan Keating, Quickstyle, MLTR, Lucky Ali, Amit Trivedi, Vengaboys, Shankar Mahadevan, Sonu Nigam, and many more.
Phoenix Marketcity Mumbai promises the perfect blend of retail and leisure, making it an ideal destination for families and visitors from all walks of life.
