Cosmetics brand, Recode Studios, has recently opened its 13th store in Ludhiana, marking its continued growth. The store spans 250 square feet and is part of the company’s effort to make high-quality cosmetics accessible throughout India.
According to co-founder Dheeraj Bansal, Recode Studios started with a limited product range but now offers a diverse selection to cater to different customer preferences. The brand’s expansion plan includes opening 25 stores by the fiscal year 2023-24, with upcoming locations in tier 2 and tier 3 cities like Mumbai, Chennai, Hyderabad, Jaipur, Indore, and Rudrapur. The company has invested 20 lakhs in the construction of each store.
Recode’s sales have seen significant growth over the years, with annual sales reaching 26 crores in FY 2022-2023. The brand aims to achieve 50 crores in FY 23-24 as part of its mission to bring quality cosmetics to a broad audience.
