Indian luxury salon brand RAWLS Salon is gearing up for international expansion, with plans to open a flagship outlet in Dubai and additional global locations in the near future.
Headquartered in Gurugram, RAWLS currently operates branches in Faridabad, Gurugram, and Punjab. The brand is redefining salon hospitality by combining world-class infrastructure, premium international amenities, cutting-edge technology, and a meticulous operational framework—all delivered at accessible costs.
With strong operations across metropolitan hubs and tier-2 cities, RAWLS has built a reputation as the gold standard in luxury grooming. Guided by its philosophy of “equity for all,” the brand delivers A1-standard services to every client, irrespective of budget. Proprietary Standard Operating Procedures (SOPs) and integrated technology systems ensure a seamless, indulgent, and therapeutic experience.
“At RAWLS, we’re redefining salon culture in India, taking services from ordinary to extraordinary, without inflating costs. We believe a salon should be more than grooming; it should be a sanctuary of luxury, care, and rejuvenation for every guest,” said Pawan Aggarwal, Founder & MD of RAWLS.
At the heart of the brand’s approach is its pioneering Experience to Consumer (E2C) model, which combines luxury with transparency. Its in-house range, RAWLS Essentials, ensures complete control over products applied to clients’ skin and hair—from formulation to application.
“RAWLS Essentials gives us complete control over what touches our clients’ skin and hair. From formulation to application, we ensure every product meets the highest standards of quality, safety, and transparency,” said Nidhi Aggarwal, Co-founder & COO.
Domestically, RAWLS is preparing to launch a flagship destination on Gurugram’s Golf Course Road, setting new benchmarks in luxury salon experiences. The brand is also expanding into Chandigarh, Ludhiana, Amritsar, and other tier-2 cities, while moving forward with its international debut in Dubai and further overseas markets.
