Beauty and skincare platform Kult has announced the appointment of Ravish Kumar Chaubey as its Head of Marketing. In this role, Chaubey will be spearheading the overall marketing efforts at Kult, driving consumer engagement, brand building, and growth.
An alumnus of IIT Madras and IIM Lucknow, he brings over 15 years of rich experience in consumer growth and brand building. Chaubey has spearheaded marketing at some of India’s most iconic companies, including Meesho, Ola Electric, Vedantu, and Flipkart. At Meesho, his efforts accelerated user growth sixfold, helping the platform evolve from reselling into full-fledged e-commerce. At Ola Electric, he led the scooter’s digital-first debut, generating over 500,000 pre-bookings in a week—recognized as one of the country’s most successful two-wheeler launches. At Vedantu, he streamlined business marketing and growth, significantly boosting revenues while halving marketing inefficiencies. His early stint at Flipkart gave him a front-row seat in shaping India’s e-commerce ecosystem, building foundational expertise that continues to guide his journey.
Speaking on the appointment, Karishma Singh, Kult’s Founder, said, “We are thrilled to welcome Ravish to Kult as Head of Marketing. His track record of scaling consumer businesses and building impactful brands aligns perfectly with our vision of making Kult the most loved beauty destination for young India.”
Ravish Kumar Chaubey, Head of Marketing, Kult, added, “Beauty is one of the most personal and expressive categories, and Kult is redefining how it is discovered and experienced in India. I am excited to join this journey and look forward to building on Kult’s strong foundation to craft memorable brand experiences, fuel consumer love, and scale the platform to its full potential.”
Kult currently hosts over 150 curated beauty and wellness brands across skincare, haircare, fragrance, and more. Its platform blends expert curation with AI-led personalisation, enabling users to discover products best suited to their unique needs and routines.
Backed by $20 million in fresh funding led by M3M Family Office, Kult is investing strategically in AI-driven personalization, product innovation, brand partnerships, and operations to build one of India’s most consumer-loved beauty platforms.
