Rareism from The House of Rare, a premium womenswear brand inspired by contemporary European aesthetics and a “desk-to-dinner” philosophy, has launched its first store in Goa. The new outlet is located opposite Sapna Habitat on Chogam Road, Porvorim, and spans 1,200 sq. ft., offering versatile collections designed to transition seamlessly from workdays to evening engagements.
The store features a clean, minimalist design language with crisp white walls, open layouts, and focused lighting that highlights the colours, textures, and fabrics of the collections. The calm, uncluttered environment aims to encourage unhurried browsing, reflecting the confidence and ease associated with the Rareism woman.
The Goa store houses the brand’s Spring–Summer 2026 collection alongside select festive and winter styles. SS26 showcases tropical-inspired prints, floral motifs, sharply tailored blazers, silk-draped dresses, wide-leg trousers and knits with subtle sheen designed for versatile styling. The winter collection features cosy layers including bright mufflers, woven scarves, textured off-white cable knits, high-neck multicolour knits, and statement outerwear such as a teal double-breasted coat, a tan tie-belt jacket, and a quilted puffer in neutral and vivid tones—ideal for India’s varied winter conditions.
“Choosing Goa was instinctive, like a natural extension. The Rareism woman embodies freedom, confidence, and a modern sense of style, qualities that resonate deeply with Goa’s spirit. Opening a store here allows Rareism to connect with a community that already lives and breathes the values we design for,” said Abhishek Srivastava, Chief Brand Officer, Rareism.
Rareism, from The House of Rare, is a womenswear brand founded by Akshika Poddar. Now in its sixth year, Rareism has crossed Rs 100 crore in revenue and continues to expand its market presence. Since opening its first offline store in Bengaluru in 2019, the brand has grown to 40 Exclusive Brand Outlets (EBOs), 84 Large Format Stores (LFS), and 72 Multi-Brand Outlets (MBOs) across India. It also has a strong D2C presence through The House of Rare’s website and app, along with leading marketplaces including Myntra and Nykaa.
