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Rareism expands its presence with a new store in Hyderabad

Bengaluru-based women’s fashion brand Rareism has inaugurated its third store in Hyderabad, located at InOrbit Mall, Madhapur. The opening ceremony featured actress Sreeleela, and the event attracted significant public and media attention. This new outlet increases the brand’s total number of stores to 30 across India.

Spanning 650 sq. ft., the store offers a broad range of women’s clothing designed for both formal and casual occasions, embodying the brand’s ‘Desk to Dinner’ approach. The store design features modern architectural elements with an aim to enhance the shopping experience.

Founded in 2016 by Akshika Poddar, Rareism aims to assert itself as a leading direct-to-consumer western fashion brand for women within the next three years. The company plans to open about 100 more exclusive stores and increase its presence in multi-brand outlets throughout India in the next two years. Rareism experienced a growth rate of 2.5 times in the financial year of 2023 and seeks to maintain this growth trajectory.

“We’re proud to be a homegrown brand in women’s western fashion, and with consistent innovation and effort, the plan is to become one of the leaders in this niche across India,” said Akshika Poddar, Founder, Rareism.

“Rareism is India’s answer to European Fashion. We believe that multifaceted is not a word; it’s a woman, and we aspire to become a one-stop destination for women,” said Abhishek Srivastava, Business Head, Rareism about the brand’s vision.

The company, a subsidiary of Radhamani Textiles Pvt. Ltd., focuses on offering fashion that complements rather than overwhelms the wearer’s personality. The new Hyderabad store will continue to serve the fashion needs of its clientele with its diverse and contemporary collection.

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