For over three decades, Ranna Gill has been a pioneer in shaping India’s contemporary prêt fashion landscape. The brand has consistently interpreted global runway sensibilities through an Indian lens, creating collections that speak to the aspirations of a cosmopolitan consumer.
With a strong presence in 15 locations across major cities like Delhi, Gurgaon, Mumbai, Pune, Hyderabad, Ludhiana, Bangalore, New York, and more, Ranna Gill continues to bring its unique vision of fashion to a global audience.
The eponymous brand – fashion designer Ranna Gill’s brainchild – is now expanding its footprint through flagship stores, direct-to-consumer channels, franchising, and select international markets including the UK, Middle East, and North America.
This development comes as India’s luxury fashion market is experiencing steady growth, reaching $9.37 billion in 2024 and projected to rise to $15.13 billion by 2033 according to IMARC Group. The alignment of brand strategies with market expansion reflects the sector’s broader trajectory.
Multi-Channel Presence & Marketing for the New Era
Ranna Gill’s retail strategy is built on a hybrid model: exclusive brand outlets, curated multi-brand partnerships, and e-commerce platforms.
The brand has flagship stores in Delhi (Khan Market, Vasant Kunj, The Dhan Mill, Mehrauli/Kila), Gurugram (Ambience / Ireo mall), and additional city presence in Pune, Mumbai, Bengaluru.
“Our outlets act as immersive brand spaces, while online channels extend accessibility to global consumers,” says Ranna Gill, Founder, in an exclusive conversation with IMAGES Business of Fashion.
She explains that the brand’s marketing approach has shifted from traditional PR to omnichannel storytelling. Editorial-style lookbooks, behind-the-scenes atelier content, and limited collaborations now drive visibility, supported by data-led digital campaigns.
“We prioritise content that feels editorial and editoriality that drives conversion lookbooks, behind-the-scenes atelier content, and limited collaborations. We also leverage data from our digital channels to optimise product launches and promotional cadence,” she adds.
Meanwhile, product assortments and pricing are carefully aligned so that each flagship store showcases the full brand story and capsules are made available online for wider audiences. This mix ensures both scale and exclusivity, two critical levers in luxury retail.
In addition, influencer partnerships and experiential activations reinforce cultural relevance, especially around seasonal drops and capsules.
Optimising ROI for Hybrid Channels
Ranna Gill tracks ROI across multiple touchpoints: conversions, store walk-ins, brand searches, and customer lifetime value.
For global markets, the brand measures both press resonance and regional demand, ensuring that international campaigns not only build visibility but also translate into sales.
“Like many contemporary pret brands, we operate a hybrid model, balancing brick-and-mortar for experiential selling and fittings with digital platforms that drive reach, repeat purchases, and global accessibility,” she says.
She adds, “Seasonal shifts, such as festive trunk shows or new launches, naturally influence channel performance, but our strategy ensures both complement each other effectively.”
Diversification into Lifestyle
Having launched scarves and candles, Ranna Gill is gradually extending into lifestyle categories that complement its apparel.
Accessories and home decor are next on the roadmap, likely via capsule collaborations to preserve creative integrity.
“Each extension expands our brand’s luxury ecosystem, deepening consumer engagement beyond fashion. Any expansion will remain taste-led and aligned with our brand positioning,” she states.
Franchising as Expansion Tool
With franchise outlets already operational in Pune and Raipur, the brand is leveraging this model to expand its footprint while retaining brand control. Ranna Gill asserts, “For us, the key is partnering with trusted local operators who can deliver on our standards of curated experience, service and visual merchandising.”
While the brand continues to prioritise company-operated flagships and select concessions in key markets, franchising is seen as a viable growth avenue, with additional opportunities under exploration.
“Any future franchise model will continue to follow rigorous operational and VM guidelines, with structured training and quality checks to protect our brand equity,” she states.
Financial Growth Roadmap
Over the next 2–3 years, the brand’s financial priorities include expanding retail presence through selective store openings and pop-ups, growing direct-to-consumer online revenue in India and internationally, maintaining margins through design-led offerings, and enhancing customer lifetime value via loyalty and styling services.
Post-pandemic, as online sales surged significantly, the brand encouraged investments in e-commerce UX and logistics.
“We track key performance metrics such as sales per square foot, online conversion, AOV, CAC, repeat purchase rate, and customer lifetime value. Inventory turns, gross margins, and seasonal sell-through rates are also closely monitored, helping us balance growth and margin across all channels,” Ranna Gill explains.
As Indian fashion continues to globalise, Ranna Gill stands out as an established label that has anticipated and adapted to evolving trends while retaining its unique identity. For buyers and retail partners, this positions the brand as a valuable player within the premium prêt segment, offering both relevance and staying power in a fast-moving market.
