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Rado onboards Katrina Kaif as brand ambassador, unveils new campaign video

Iconic Swiss watchmaker, Rado, renowned for its innovation in materials to create timeless designs, has onboarded Bollywood superstar Katrina Kaif as its global brand ambassador. Katrina Kaif’s timeless beauty and international appeal make her the perfect choice to represent Rado’s enduring commitment to precision, innovation, and craftsmanship.

The partnership was announced with the release of a video campaign. Shot in a desert landscape, the video portrays Katrina Kaif as the timeless modern day woman who cherishes romancing time with the new Centrix on her wrist. Together, they promise to take the world of horology to new heights.

Adrian Bosshard, CEO, Rado expressed his enthusiasm for the collaboration stating, “We are thrilled to welcome Katrina Kaif into the Rado family. Her timeless beauty and global recognition align seamlessly with our brand’s core principles. We look forward to this journey of redefining luxury together.”

Katrina Kaif added to this saying, “I am honoured and excited to be associated with Rado. Their watches have always fascinated me, as have their innovative designs and commitment to quality. I look forrward to representing this iconic brand on a global platform.”

Features of the New Centrix Watch

  • The heart of the Centrix watch is its curved sapphire crystal with an anti-reflective coating providing a clear and unobstructed view of the watch face from any angle.
  • With its Calibre R582 automatic movement, it ensures accurate timekeeping and reliability.
  • It is also equipped with a generous 48-hour power reserve ensuring that you need not worry about winding or resetting your watch frequently, making it perfect for a woman on the move.
  • The antimagnetic Nivachron hairspring protects the watch from external magnetic fields, ensuring that it runs smoothly in any situation.

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