Premium kidswear brand Purple United Kids has marked a significant milestone with the launch of its 100th store in Amritsar, marking a new phase in its journey as a purpose-led premium kids wear brand built on quality, design integrity and a long-term vision for growing India.
The milestone underscores the brand’s evolution from a product-led label into a holistic kidswear ecosystem, integrating thoughtful design, superior fabric choices, immersive retail experiences and strong omnichannel accessibility. Purple United Kids has positioned itself in the premium segment by blending functionality with refined aesthetics, catering to the evolving preferences of modern Indian families.
The brand’s approach extends beyond apparel, with a strong emphasis on creating consistent and meaningful touchpoints across product design, in-store environments, digital engagement and community connect. Each collection is designed to encourage confidence, individuality and self-expression among children, while addressing comfort and practicality for parents.
Commenting on the milestone, the leadership team said, “The launch of our 100th store in Amritsar is not just a retail milestone; it reflects the trust families place in our vision and our commitment to shaping the future of kidswear in India.”
With a clear roadmap focused on store expansion, omnichannel growth and deeper consumer engagement, Purple United Kids continues to strengthen its presence across India, reinforcing its positioning as a premium kidswear brand built for growing India.
