In a strategic move signaling deeper India ambitions, Authentic Brands Group (ABG), the global brand-management powerhouse, has appointed Priyanka Khera as Vice President, India, effective November 2025.
Khera joins ABG from a long tenure of nearly 12 years at Reliance Brands Limited (RBL) where she most recently served as Vice President, Ajio Luxe (Apr 2023 – Nov 2025). There she built and launched the Luxe vertical (site launched Feb 2021), led business operations, brand onboardings and full P&L oversight. Prior to that she spearheaded business development at RBL, negotiating the JV deal with Tiffany and the master-franchise contract with Tory Burch. Her earlier career includes investment-banking at JPMorgan Chase in Mumbai-Hong Kong, and engineering / commercial operations at Tata Motors. She holds a PGDM from SP Jain Institute of Management & Research (ranked #5 in her batch) and a BTech in Electronics & Communication from Visvesvaraya National Institute of Technology (VNIT).
ABG, headquartered in New York, owns more than 50 global brands, generates over US $32 billion in annual retail sales, operates in 150+ countries via 500,000+ points of sale.
In India, ABG has made calculated moves: its 2021 strategic licensing partnership with Aditya Birla Fashion & Retail Ltd (ABFRL) to distribute and sell the global sports-lifestyle brand Reebok in India, Bangladesh, Bhutan, Maldives, Nepal and Sri Lanka is a key example of its operating model in the sub-continent.
With Khera’s appointment, ABG appears to be strengthening its India leadership, likely to drive brand onboarding, licensing, omni-channel roll-out and retail partnerships across its portfolio. Given her track-record of launching new businesses (Ajio Luxe) and negotiating marquee global brand alliances (Tory Burch, Tiffany), she brings the skills to scale global IP in the local Indian market.
For India, ABG’s challenge and opportunity are two-fold: one, to build robust operating partnerships (licensees, retailers, e-commerce) across fashion, sports, home & entertainment; and two, to drive omni-channel roll-out of its brands in a market that is experiencing rapid growth in premium lifestyle consumption. As one industry note observed earlier, ABG sees India as a key growth market and aims to build a strong retail, e-commerce and licensing network across fashion, sports, home and entertainment.
In this scenario, Khera’s remit will likely include brand launches, retail channel strategy, e-commerce ecosystem development, P&L ownership of India operations, and forging partnerships with local operating companies. ABG’s presence in India may still be evolving, but with this senior appointment it signals the company’s intent to deepen its footprint.
For India’s fashion-lifestyle ecosystem, this appointment underscores how global brand owners are committing to India via senior in-market leadership rather than simply licensing from afar. For consumers and retailers, it suggests ABG may bring more global brands to India, with sharper localisation, stronger partnerships and integrated omnichannel strategy.
