Tuesday, March 18, 2025

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Power by Bata drops new collection with hands-free convenience, DuoFoam+ comfort

Power by Bata unveils the Power EasySlide Collection, innovatively designed to transform your everyday footwear experience. This breakthrough collection features an intelligent hands-free design that eliminates the need to bend down, bringing unprecedented convenience to the wearer’s daily routine. Designed for superior comfort and convenience, the intuitive fit adapts effortlessly to the wearer’s stride, while advanced DuoFoam+ technology ensures long-lasting support. Starting at just ₹2,999, the collection elevates everyday movement with a refreshed design, bold new colours, and a refined fit that keeps the wearer moving with ease, everywhere.

Catering to the growing demand for convenience, accessibility and innovation, Power EasySlide redefines effortless footwear.

  • Its hands-free design eliminates the hassle of bending down or adjusting your fit, making every step smoother and more intuitive.
  • Designed for those who are always on the move, this collection blends innovation with urban style, ensuring that every step feels as good as it looks.
  • The DuoFoam+ technology ensures superior impact absorption and energy return, offering all-day comfort.
  • The refined fit contours to the wearer’s foot for a snug yet flexible feel, while the refreshed colour palette adds modern aesthetics.

Bata’s commitment to comfort, innovation and style continues to drive its footwear evolution. With each new launch, the brand pushes the boundaries of design and technology to offer consumers products that enhance their everyday experiences, making movement effortless and stylish.

The latest collection is available across 1900+ Bata stores and exclusive Power stores, Bata.com, and leading e-commerce platforms.

About BATA India:

For close to a century, Bata India has been a symbol of trust and quality for Indian consumers, serving 260,000 customers every day in 2024. Throughout this journey, Bata has continuously evolved to cater to the diverse needs and preferences of its customers to become the largest footwear retailer and manufacturer in the country. Its expansive retail network consists of 1900+ stores (Company Owned and Franchise). Augmented by thousands of multi-brand outlets and a robust omni-channel presence across D2C and marketplaces, Bata India sells close to 50 million pairs annually.

Bata India’s mission is to make global trends and premium fashion accessible to all customers through its extensive retail network. It is redefining the intersection of fashion and comfort through its various brands – Bata Red Label for in-trend global styles, Bata Comfit for technology-enabled comfort in daily wear, athleisure brand Power for fitness sneakers and apparel, NorthStar for sneakers inspired by global youth trends, fashionable range of clogs and slip-ons under Floatz, kids brand Bubblegummers that have won the trust of parents while inspiring fun and Hush Puppies the brand that epitomizes comfort and elegance to name a few.

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