Homegrown performance-wear brand DCYPHR has launched a new collection under its AUSM5X™ label—a proprietary innovation and trademarked performance fabric technology developed in-house. AUSM5X™ is created for today’s fast-paced, active lifestyles. It redefines functional fashion by seamlessly combining style with intelligent, comfort-enhancing garment finishes.
AUSM5X™: Fabric of Performance
The collection is engineered for those who live on the move offering five advanced, embedded benefits:
- Anti-Microbial: Fights odour and bacteria for all-day freshness.
- Anti-Friction: Eliminates clinging and chafing for irritation-free wear.
- Stain Release: Simplifies cleaning by releasing stains with ease.
- Moisture Control: Wicks sweat rapidly to keep the wearer cool and dry.
- UV Protection: Built-in sun protection for outdoor activity and travel.
“Our consumers aren’t just fitness-focused, they live hybrid lives. Whether they’re hitting the gym, heading to brunch, or on the move, AUSM5X™ is designed to keep up,” said Aasheesh Mediratta, Co-founder and CEO of DCYPHR. “It’s about empowering movement without compromising style.”
The new collection further underscores DCYPHR’s ethos of ‘Born to Move. Built to Explore’. With AUSM5X™, the brand furthers its vision of hybrid activewear that transitions effortlessly from workout sessions to weekend getaways.
Founded on the belief that fashion should be inclusive and expressive, DCYPHR decodes personal style into everyday performance through a creative and functional lens.
Entirely manufactured in India, the brand draws from the craftsmanship of hubs like Ludhiana, Noida, and Delhi-NCR. Its core materials include high-quality knits like cotton-spandex and poly-blends, elevated with soft-touch finishes.
The launch of AUSM5X™ marks a significant leap in DCYPHR’s innovation journey—blending premium design, performance functionality, and urban aesthetics into one powerful collection.
