Sports brand PUMA India has dropped high-performance shoe and training apparel crafted for hybrid athletes. Launched in India for the first time and in both men’s and women’s variants, the HYROX Deviate shoe headlines the latest PUMA x HYROX collection. Designed for movement, intensity, and modern fitness discipline, the bold collection also comprises shorts, tights, bra tops, tees, crop tanks, caps, beanies, and backpacks.
The PUMA x HYROX collection celebrates hybrid athletes and everyday performers, individuals who are as committed to personal bests as they are to personal style. The apparel range comes in elevated and energetic colours including glowing red, ruby shimmer, mint melt, lux army, dark olive, black, white and light gray heather.
Tech-Heavy Collection
PUMA has invested heavily into research and technology for the HYROX collection, revealing strength beneath the surface.
- Cloudspun fabric offers exceptional softness while managing moisture
- Thermoadapt technology adjusts to changing body temperatures
- LUXFIT-powered Shapeluxe leggings are created for intensity and comfort and sculpt and support without restriction.
- NITRO™ – PUMA’s cutting edge technology – delivers ultra-lightweight propulsion in footwear, helping athletes of all levels move smarter and faster
With this collection drop, PUMA – which has been the official apparel and footwear partner for all HYROX races worldwide from 2024 to 2027 – aims to infuse energy to both the fitness arena and the street. Besides working closely with the HYROX team to build the sport in India, PUMA also develops apparel and footwear for the ultimate fitness race.
