Pepe Jeans India Limited has appointed Rajesh Kumar as its new Director of Design, as officially announced by the company via LinkedIn. A seasoned veteran with over 24 years of experience in the fashion and lifestyle industry, Kumar is expected to spearhead the brand’s creative vision as it scales its operations in the competitive Indian market.
An alumnus of the National Institute of Fashion Technology (NIFT), Kolkata, Kumar brings a deep portfolio of building and scaling iconic brands. His career highlights include a transformative stint at U.S. POLO ASSN., where he played a pivotal role in evolving the label into a multi-category powerhouse spanning apparel, denim, footwear, and kids’ wear.
Kumar’s expertise lies in blending creative artistry with data-driven business outcomes. His recent professional background includes:
- Strategic Redefinition: Leading the Indian market strategy for global giants like Dockers and Lee with Ace Turtle.
- Innovative Models: Heading the “Design to Delivery” (D2D) model at Zetwerk, where he focused on consumer-led insights and modern storytelling.
- Team Leadership: A consistent track record of building high-performing creative teams that ensure brand consistency during rapid scaling.
In his new role, Kumar will lead the design vision and execution for Pepe Jeans in India, fostering a culture of creativity and excellence to support its growth.
