Italian luxury clothing brand Paul & Shark has announced Indian cricketer KL Rahul as its new global brand ambassador—marking the first time an Indian has held this title for the brand. This move highlights the brand’s growing focus on India, where it has been present for 15 years through a joint venture with Reliance Brands Limited.
Known for its blend of luxury, technical innovation, and a love for the sea, Paul & Shark’s new campaign featuring KL Rahul launches today across global platforms. The collaboration brings together Rahul’s personal style and the brand’s values of adventure, quality craftsmanship, and elegance.
Andrea Dini, CEO, Paul & Shark said, “Paul & Shark has always stood for authenticity, adventure, and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style makes him a natural extension of our brand’s values. This partnership is not just about fashion – it’s about celebrating a way of life that merges sport, travel, and contemporary elegance.”
KL Rahul adds, “Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special, it feels like the kind of partnership that just fits.”
The association kicks off with the Spring/Summer 2025 collection, which continues the brand’s legacy of combining premium materials like silk and cashmere with high-performance features such as the Typhoon membrane.
In India, Paul & Shark operates three exclusive stores in Mumbai, Delhi, and Kolkata, along with a presence in five multi-brand outlets and on Ajio Luxe.
