One of India’s leading footwear brands, Paragon Footwear, has announced a strategic partnership with FreshFeet, an innovation-led kids’ footwear brand, to introduce an innovative range of school shoes designed specifically for children in the Indian market setting a new benchmark in sustainability and smart design for growing feet. A pair of dual fit shoes price ranges between Rs 829 to Rs 899.
At the core of this launch is Dual Fit Technology, a patented design that allows a single pair of shoes to accommodate two foot sizes. This helps parents avoid frequent replacements as children’s feet grow, extending the shoe’s use by up to six months and cutting down on waste.
Also featured is FreshFeet Technology™, which uses breathable, non-synthetic materials, anti-bacterial linings, and memory foam soles to ensure all-day comfort, hygiene, and support. The combined effect? Fewer purchases, better foot health, and reduced environmental impact. This technology was created keeping in mind how children outgrow their shoes in months, leading to significant environmental waste and causing a considerable financial impact on parents.
The solution addresses a real-world problem—millions of kids outgrow their shoes within months, contributing to the 22 billion pairs discarded globally each year. By extending the product lifecycle, this collaboration helps reduce waste and lower manufacturing emissions. For parents, it means fewer trips to the store and better value for money.
The initiative has been endorsed by the Footwear Design & Development Institute (FDDI), India’s premier body for footwear innovation and foot health, for its positive contribution to sustainability and child wellbeing.
Sachin Joseph, Executive Vice President – Marketing & IT, Paragon Footwear said on the launch, “As a brand trusted by generations, we understand what families need. This partnership with FreshFeet brings a smart, lasting solution to a common parenting challenge. Personally, I’ve seen how fast children outgrow shoes—and the waste that follows. With this range, we’re offering not just better shoes, but a better way forward.”
Sanchit Kundra, Founder of FreshFeet Technology added to this saying, “With more than 20 years of footwear development experience and a growing global presence, FreshFeet continues to challenge the norms of children’s footwear with solutions designed for everyday life. We are very happy to associate and partner with Paragon Footwear to lead this change forward.”
The new range will be available exclusively through Paragon retail stores at Tamil Nadu, Karnataka and Telangana from July 2nd, 2025.
About Paragon
Paragon was founded in 1975 and since then it has emerged as a marquee brand in the footwear industry, for its steadfast dedication to excellence, durability, and fashion. The brand offers a wide range of footwear products, including shoes, sandals, flip-flops, and slippers. Their product line caters to various age groups and demographics, from children to adults. Paragon’s products are accessible through a vast network of multi-brand stores, both online and offline, making quality footwear available to all. Paragon’s distribution network spans 12 strategically located depots across India, facilitating efficient supply chain management.
About FreshFeet
FreshFeet is India’s only Kid’s leather footwear brand that uses a patented technology that keeps the shoe breathable, sustainable and durable. Their dream is to empower each kid’s tender feet and make them reach miles without facing any discomfort. FreshFeet shoes are thoughtfully designed and manufactured in a way that it supports a growing child’s feet measures and keep them light, bacteria-free, and fashionably advanced. With 20 years of manufacturing experience and production capacity of 1800 units a day, we’re ready to become every child’s developmental partner across the globe.
