Fashion retail major Pantaloons, part of Aditya Birla Fashion and Retail Ltd (ABFRL), has announced the appointment of Altamash Khan as its Head of Media and Digital Marketing. In this role, Khan will lead the brand’s integrated media and digital efforts, focusing on boosting consumer engagement, optimizing media efficiency, and accelerating the brand’s digital growth strategy.
As part of his mandate, Khan will drive Pantaloons’ integrated media strategy, leveraging data-driven insights to deepen consumer connections and deliver cohesive brand experiences across online and offline channels. He will also play a central role in advancing the retailer’s digital-first transformation and strengthening its position in India’s competitive fashion and lifestyle market
Career Snapshot
Khan joins Pantaloons with extensive experience in building digital ecosystems and performance-led marketing strategies for leading consumer brands. Prior to this, he served as Head of Digital Marketing at Raymond Lifestyle Limited, where he spearheaded the company’s digital transformation journey. At Raymond, he played a pivotal role in developing a hyperlocal marketing framework across more than 1,600 retail stores and in establishing a robust omnichannel presence through strategic partnerships with Google and Meta.
Before his tenure at Raymond, Khan worked with the Kellogg Company as Digital & Content Marketing Lead, and earlier with Godrej Consumer Products Limited (GCPL), where he drove digital initiatives for key brands such as Goodknight, HIT, and Godrej Expert.
Pantaloons, one of India’s most recognized fashion retail brands, operates under the umbrella of Aditya Birla Fashion and Retail Ltd (ABFRL) — India’s leading fashion company with a strong portfolio of brands across lifestyle, fast fashion, and ethnic wear. Established in 1997, Pantaloons today has a pan-India presence of over 400 stores across 180+ towns, offering a diverse range of apparel and accessories for men, women, and children.
