Mumbai-based PAC Cosmetics has crossed ₹100 crore in revenue in FY 2025–26, marking a significant milestone for the self-funded Indian premium makeup brand. The company reported 30% year-on-year growth over the previous financial year and is projecting 20–25% expansion in the year ahead.
The brand, which has built its reputation among professional makeup artists before crossing over into everyday consumer use, attributes its growth to consistent product innovation and a deliberate expansion across both online and offline channels.
Reflecting on the milestone, Bonish Jain, Founder & Director, PAC Cosmetics, said, “Crossing the ₹100 crore milestone reflects a journey shaped by staying closely attuned to how makeup is actually applied in real life. PAC Cosmetics has focused on observing what people rely on in everyday routines, where application is often quick, instinctive, and shaped by individual comfort rather than fixed technique. This understanding has guided the brand’s evolution, with products naturally finding relevance across both professional settings and personal use, without drawing a hard line between the two.”
Key product launches over the past year included the 4-in-1 Magnetic Makeup Brush, the Studio HD Liquid Concealer, and the Aqua Foam Primer, all positioned around faster, more intuitive daily application.
What sets PAC’s story apart in an increasingly competitive Indian beauty market is its decision to remain entirely self-funded. The company has explicitly ruled out external investment, choosing instead to grow on the back of its product revenue and community engagement.
Founded as a professional-grade makeup brand, PAC has steadily widened its appeal without abandoning its core identity. Its products now feature in both studio setups and personal vanities — a dual presence the brand has carefully cultivated over time.
The Indian beauty and personal care sector has seen a wave of well-funded D2C brands compete aggressively for market share in recent years. PAC’s Rs 100 crore milestone, achieved without venture capital or private equity backing, positions it as something of an outlier — and a case study in organic brand building.
