Legacy jewellery brand P N Gadgil & Sons (PNGS) has launched its new Akshaya Tritiya campaign titled Festival of Golden Moments. Celebrating the deep emotional value of gold during festive and wedding occasions, the campaign highlights how every piece of jewellery marks a meaningful moment.
Featuring brand ambassador Mithila Palkar, the campaign film—released across digital and social platforms—showcases timeless designs like mangalsutras, temple jewellery, and bangles. The film’s message, “You shine brighter when you’re wrapped in gold,” positions gold not just as an ornament but as a symbol of love, pride, and permanence.
“Gold is never just a transaction, but a turning point,” said Aditya Modak of PNGS. “We see ourselves as jewellers and memory-makers.”
The campaign comes at a time of steady growth for PNGS, despite a sharp 25–30% rise in gold prices. The brand has managed to stay relevant with a dual approach—catering to demand for traditional, heavyweight jewellery while also offering lighter, modern designs that appeal to younger customers.
With 33 EOB outlets across multiple states and a strong digital-first strategy, PNGS aims to expand to over 50 showrooms by 2030.
