Apparel brand Overlays has introduced a new jacket collection that merges traditional Indian craftsmanship with modern streetwear design. The collection features jackets made using hand embroidery and hand-dyed fabrics, blending Indian techniques with contemporary styles.
The jackets incorporate eco-conscious materials, reflecting a focus on sustainability alongside artistry and functionality. Each piece highlights intricate handwork, offering a unique, personalized look.
Shlok Srivastava, also known as Tech Burner Founder, CEO, Overlays Clothing, stated, “Our jackets are a true reflection of our belief that fashion should express your unique self. By blending innovative design with traditional craftsmanship and sustainable materials, we create pieces that are more than just outerwear—they’re an extension of your personality. Bold, unique, and handmade, these jackets make a statement in both style and ethical production.”
Overlays aims to redefine streetwear by incorporating traditional Indian craft techniques into modern designs. The company is committed to using eco-friendly materials and pursuing innovative designs in future collections.
About Overlays
Founded in August 2021 by Shlok Srivastava, Overlays Clothing Pvt. Ltd. is based in Bangalore with a manufacturing unit in Noida. The brand focuses on creating visionary clothing for individuals who seek bold, boundary-pushing designs.
