Global luxury streetwear label Off-White has officially entered the Indian market with the opening of its first flagship store in Bengaluru. The launch was executed through a partnership with Brand Concepts Ltd., a major Indian licensee for international fashion brands.
The new retail space is located in the Mall of Asia on Bellary Road. It carries the brand’s full range of contemporary apparel, footwear, and accessories for men and women.
Commenting on the launch, Abhinav Kumar, Co-Founder of Brand Concepts Limited, said, “Off-White™ represents a powerful fusion of fashion, culture, and creative expression. Bengaluru is a city that embraces innovation and contemporary style, making it a natural fit for the brand’s expansion. Through this inaugural store, we aim to connect with a vibrant, trend-setting audience and deliver a distinctive retail experience that reflects Off-White’s global vision.”
Further emphasising the brand’s entry into India, Prateek Maheshwari, Managing Director, Brand Concepts Ltd., added, “The launch of Off-White™ in Bengaluru marks an exciting milestone for us as we continue to introduce globally influential brands to the Indian market. Off-White’s distinctive blend of luxury and street culture resonates strongly with today’s new generation of fashion consumers, and we are delighted to bring this iconic label closer to India’s rapidly evolving luxury retail landscape.”
The Bengaluru launch forms part of Off-White’s broader strategy to strengthen its retail footprint across India’s major metropolitan markets. By expanding into key lifestyle destinations, the brand continues to enhance accessibility for Indian consumers while reinforcing its growing influence in the country’s evolving luxury fashion landscape.
Store Address: OFF-WHITE, Brand Concepts Ltd, UG-14, Mall Of Asia, Byatarayanapura Village, Yelahanka Hobli, Yelahanka Taluk, Bengaluru Urban District, Bellary Road, Bengaluru – 560092
Founded in 2013 by the late Virgil Abloh, Off-White is currently managed by Bluestar Alliance, a global brand management firm with a portfolio generating over $13 billion in annual retail sales. The Milan-based design house is known for bridging the gap between high fashion and youth culture.
The entry into Bengaluru signifies a tightening competition in India’s luxury sector, as international labels increasingly bypass traditional entry points like Mumbai or Delhi in favor of the tech capital’s expanding high-end retail landscape.
