Animal motifs from the North and Nandi from the south, the new Masaba for Nykd collection by Nykaa Fashion offers fun prints and comfortable sleepwear at an affordable price.
Nykd by Nykaa, the intimate & sleepwear brand from Nykaa Fashion, has launched Masaba for Nykd, an elevated sleepwear collection created in collaboration with designer Masaba Gupta. A gap in the market for designer sleepwear at affordable prices is what sparked this collaboration. The collection is inspired by global femininity and cues memories of India’s rich heritage. Created using cottons, satins and velours in signature Masaba prints, Masaba for Nykd comprises pyjama sets, t-shirts, shorts sets and robes.
Speaking about the new collection, Gupta said, “I am excited to unveil my first sleepwear collection with such a conscious and cool brand like Nykd by Nykaa. The collection is thoughtfully crafted to ensure absolute comfort of sleep wear which transcends the out-of-bedroom look and feel. The India-themed prints are bold and bright for consumers to elevate their nocturnal style & mood with a cool vibe.”
Adding to that, Adwaita Nayar, CEO of Nykaa Fashion, said, “We are excited to introduce a premium sleepwear collection with Masaba for Nykd by Nykaa. Comfortable, easy-to-live-in clothes are here to stay and through Nykd we bring together science and style in just the right measure. This new collection celebrates Masaba’s signature prints on Nykd’s functional fits, making them the perfect pick for an elevated wardrobe.”