Conceptualised keeping in mind the fundamentals of design, functionality and utility; Hidesign’s new ‘Freedom Collection’ is inspired by the needs of today’s post-covid individual. The collection comprises of bags that are modular, versatile and multi-purpose; giving you multiple bags in one for the different moods of your day.
A backpack to a sling bag to even a travel pouch, the collection lets consumer own multiple bags when he puts money into one. Freedom collection is ideal for the busy post-pandemic world, wherein the buyers are slowly experiencing what Freedom feels like after months of restrictions and confinement in their own homes.
A clean, modern design with a focus on being technically advanced is what gave birth to the collection, resulting in extremely functional products that becomes of great value for these stressful times.
Designed by Hidesign’s founder, Dilip Kapur, he says, “The last couple of years have taught us the importance of adapting and evolving. This was the starting point for a collection designed around being multi-purpose which could transform as per the customer’s needs through the day. And you get many bags for the price of one.”
Made using Hidesign’s signature handcrafted, vegetable tanned leather, the collection is designed to convert as one goes along their busy day from day to night or from work to travel. Adorned with solid brass buckles and exceptional fittings, transforming a backpack into a briefcase becomes a breeze. The range includes tote bags, briefcases, backpacks and wallets with multi-pouches in stunning colors and fashionable embossed leathers.
Starting from INR 1,895 the Freedom Collection is available in select Hidesign stores across the country and on the website.