Nykaa, India’s leading beauty and lifestyle destination, has announced global icon Deepika Padukone as its newest brand ambassador. The partnership celebrates self-expression, authenticity, and the power of choosing oneself – sending a simple but powerful message: you don’t need a reason to feel beautiful.
Deepika’s first campaign with Nykaa, titled “Sirf Bahar Jaane Ke Liye Kaun Tayyar Hota Hai? Tum Hi Ho, Nykaa!”, presents the actress in a playful avatar, reminding consumers that beauty is a personal journey and the best reason to get ready is YOU.
Nykaa has long championed beauty in all its shades, textures, and moods. Over the past decade, it has evolved from a digital-first retailer into a movement that empowers over 45 million consumers, offering global brands, homegrown favorites, and immersive experiences to explore self-care and personal expression.
Anchit Nayar, Executive Director & CEO, Nykaa Beauty, said, “We are proud to welcome Deepika Padukone to the Nykaa family. As a global cultural icon, her authenticity and versatility perfectly complement our vision to lead the transformation of beauty in India and beyond. Deepikaʼs ability to inspire across generations strengthens our mission to build a beauty ecosystem where commerce, culture, and community converge, empowering millions to own their unique journeys. Together, we are committed to making beauty truly borderless, inclusive, accessible, and celebrated by all.ˮ
For Deepika, this partnership reflects her personal truth: “Beauty for me has never been about the spotlight alone – it has always been about the everyday rituals and practising them with consistency. And nobody understands this better than Nykaa. Nykaa understands that beauty isnʼt just for the big occasions but also for the moments in between. Together we are committed to inspire millions to define beauty on their own terms.ˮ
From her cinematic debut to global red-carpet appearances, Deepika has consistently redefined beauty on her own terms. Her story resonates deeply with Nykaa’s ethos: beauty is a personal ritual woven into daily life, whether it’s a swipe of lipstick for brunch, a spritz of fragrance before a meeting, or a nighttime skincare routine.
As Nykaa’s brand ambassador, Deepika will feature in the company’s flagship campaigns, industry-first initiatives such as the Pink Friday Sale, Nykaaland, the Nykaa Best in Beauty Awards, festive campaigns, and more – embodying the brand’s message that beauty is yours to define.
With this collaboration, Nykaa continues to strengthen its position as a trailblazer in beauty and lifestyle retail, offering over 250 offline beauty destinations, global brand partnerships, and a portfolio of in-house labels like Nykaa Cosmetics, Kay Beauty, Dot & Key, and Nykaa Collections, alongside celebrated fashion labels.
