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Nykaa launches ‘Nykaaland’ beauty and lifestyle festival ahead of the festive season

The upcoming festive season promises an exciting time for consumers and brands, as shopping experiences become more rewarding. This year, with the festive season firmly in the third quarter, an upsurge is expected in categories such as skincare, cosmetics, and fragrances. Observations indicate that this trend is likely to persist. Notably, a growing number of consumers in Tier 2 and Tier 3 cities are emerging as significant beauty enthusiasts, contributing to the industry’s steady growth

In response to this burgeoning enthusiasm for beauty and lifestyle, Nykaa, India’s beauty and lifestyle retailer, has joined forces with BookMyShow, the nation’s leading entertainment destination, to introduce Nykaaland – India’s inaugural and extraordinary beauty and lifestyle festival.

Nykaaland is scheduled for 4th and 5th November 2023 at the Royal Western India Turf Club, Mahalaxmi Racecourse in Mumbai. This two-day festival intends to redefine perceptions and encounters with beauty and fashion on an unprecedented scale.

One of the standout features of the festival is the Makeup Master Class by the global sensation, Mario Dedivanovic, known as MakeupByMario. Having worked with celebrities like Kim Kardashian, Dedivanovic’s Masterclass offers makeup enthusiasts the unique opportunity to witness his artistry, obtain a participation certificate, and take home exciting beauty goodies.

The beauty programming at Nykaaland extends to exclusive experiences and workshops conducted by sought-after experts from India and around the world. These experts include Namrata Soni, Founder of Simply Nam, Daniel Bauer, Co-founder of Daniel Bauer Academy, Makeup Specialist Tanvi Chemburkar, and Sandhya Shekar, a favorite among Indian celebrities.

Nykaaland is not just about beauty; it also offers an array of music and entertainment experiences. The festival will be headlined by UK’s sensational pop icon HRVY and India’s beloved house music icon Ritviz.

This collaborative effort between Nykaa and BookMyShow Live aims to empower individuals, inspire self-expression, and revolutionize the way India experiences beauty. The event is supported by RuPay as the Presenting partner and Singapore Tourism Board as the Destination partner.


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