TZÁR, a contemporary lifestyle brand, has officially made its debut in India. Rooted in classic design principles, the brand debuts with a menswear collection that redefines wardrobe essentials for the modern man. The collection reflects the philosophy of refined minimalism and quiet luxury; it is designed to rise above fleeting trends and embody effortless sophistication.
Founded by Shalini and Vaibhav Singh Rathore, TZÁR blends creative direction with strategic business acumen. The label combines modern tailoring with artisanal craftsmanship, delivering clothing and accessories that are thoughtfully designed, impeccably constructed, and quietly confident.
“TZÁR was born out of the need for intelligent, timeless fashion that reflects inner confidence rather than loud statements,” said Shalini Singh Rathore, Founder & Chief Creative Officer of TZÁR. “Design is more than aesthetics, it is emotion, clarity, and empowerment stitched into every seam. Fashion influences how we walk into a room, how we feel about ourselves, and ultimately, how we engage with the world. At TZÁR, our goal is to craft pieces that feel as authentic as the individual who wears them.”
TZÁR’s first collection offers a curated lineup of elevated staples that ranges from tailored shirts and jackets to hand-finished leather accessories. The initial launch focuses on only menswear.
“TZÁR is more than a fashion label. It’s a strategic response to a growing market gap,” said Vaibhav Singh, Co-founder of TZÁR. “The Indian menswear market is ripe for premium, thoughtful design that speaks to aspiration without compromising authenticity. Our expansion roadmap includes a digital-first launch, strategic partnerships with premium e-commerce platforms, and a flagship retail experience. By marrying local craftsmanship with global sensibilities, we aim to build a brand that travels far, geographically and culturally.”
The launch comes at a time when Indian consumers are increasingly drawn to brands that balance heritage with innovation. TZÁR’s first collection is available now on the brand’s website, with plans to expand to premium online platforms and introduce a women’s line in the future.
