New Balance, the global athletic brand known for its quality craftsmanship and running excellence, announced the launch of its new store in Forum Mall, Kochi. Strengthening its footprint in the city and marking a dynamic chapter in the brand’s India expansion journey, this launch complements New Balance’s existing store at LuLu Mall, Kochi.
Designed as more than just a retail destination, the new Forum Mall store offers an authentic brand experience – blending New Balance’s craftsmanship, performance gear, and iconic designs. To mark the opening, New Balance hosted an exclusive in-store showcase at Forum Mall, where leading influencers and HNIs experienced the brand’s latest collection and explored its commitment to performance and style first-hand.
Extending the celebration city-wide, New Balance also organized the brand’s debut 5K run in Kochi, which kicked off from and concluded at LuLu Mall. The run brought together over 100+ runners – from first-time runners to seasoned athletes – uniting the city’s fitness community around the brand’s mission to empower people through sport.
Through these dual activations, New Balance spotlighted its holistic approach in Kochi: introducing a premium retail and brand experience at Forum Mall while energizing the broader community with an inclusive fitness celebration at LuLu Mall.
Radeshwer Davar, Country Manager, New Balance India, shared his enthusiasm for the launch, stating: “We are proud to bring New Balance to Forum Mall in Kochi; a city that beautifully blends culture, tradition, and a growing passion for fitness. The event and the run allowed us to present the essence of New Balance’s design DNA, and our vision of building inclusive fitness communities. Over the past year, we’ve more than doubled our retail presence in the country, and the Kochi expansion is a testament to that growth. It’s not just about retail spaces — it’s about creating experience centres that unite innovation, performance, and style under one roof.”
About New Balance:
New Balance, founded in 1906 and headquartered in Boston, MA, empowers people through sport and craftsmanship to create positive change in communities around the world. The company employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales.
