Global sportswear brand New Balance has launched its latest store in Chandigarh’s Sector 17 Market, marking a new milestone in its expansion across India. To celebrate the opening, the brand hosted a vibrant 5K community run that began at the iconic Sukhna Lake and concluded at the newly launched store. The event brought together over 200 participants, including first-time joggers and seasoned athletes, all united by their shared love for fitness and running.
The new store is designed to offer more than just retail. It presents an immersive brand experience, combining New Balance’s signature craftsmanship, technical performance gear, and modern design. Blending cutting-edge interiors with lifestyle and performance offerings, the store aims to cater to Chandigarh’s energetic and fitness-driven consumers.
Radeshwer Davar, Country Manager, New Balance India, said: “We are proud to bring New Balance to Chandigarh – a city that reflects both vibrant energy and a growing commitment to fitness. This 5K community run is more than just an event; it represents our vision to cultivate a culture that celebrates all individuals who run, across India. Over the past year, we’ve more than doubled our retail presence in the country, and the Chandigarh store is a testament to that momentum.”
Headquartered in Boston, Massachusetts, New Balance has been independent since 1906 and is committed to empowering people through sport and craftsmanship. In 2024, the company reported global sales of $7.8 billion and employs 10,000 associates worldwide. The brand owns five footwear factories in New England and one in the U.K.
