Global athletic brand New Balance, known for its craftsmanship and running innovation, has announced the opening of its new store at VR Surat, further strengthening its retail footprint in India.
Designed to deliver an immersive brand experience, the store goes beyond retail by offering visitors an authentic glimpse into New Balance’s blend of performance, craftsmanship, and iconic design. To celebrate the launch, the brand hosted an exclusive in-store showcase where guests explored the latest collections and experienced its commitment to performance-driven style.
The new store features a curated range of performance and lifestyle footwear, including bestsellers like the 1080, Rebel, 9060, and the latest M1000 series. Customers can also experience the brand’s innovative Fresh Foam X and FuelCell technologies within a modern, interactive environment designed to elevate every visit.
Radeshwer Davar, Country Manager, New Balance India, said, “We are thrilled to bring New Balance to Surat – a city known for its energy, ambition, and growing fitness culture. This opening reinforces our commitment to expanding our footprint across India and connecting with local communities through sport and lifestyle. We welcome Surat’s vibrant community to experience New Balance at VR Surat.”
Headquartered in Boston, MA, New Balance has remained independent since 1906 with a mission to empower people through sport and craftsmanship. The brand employs over 10,000 associates globally and reported $7.8 billion in worldwide sales in 2024.
