Olympic and World Champion Neeraj Chopra unveiled the newly revamped Under Armour Brand House store at Ambience Mall, Gurugram. The store has been redesigned in the brand’s latest BHCC Evolution format, offering an elevated shopping experience focused on innovation and performance.
Located on the ground floor of one of Gurugram’s most prominent malls, the new-format store features an expanded product range and enhanced in-store experience for athletes and fitness enthusiasts.
Tushar Goculdas, Managing Director, Underdog Athletics, said, “Our new Brand House store at Ambience Mall represents a significant step forward for Under Armour in India. Our Ambience Mall store has been a top performer, and the new store format provides a wider product offering and enhanced consumer experience.
To mark the occasion, the mall’s atrium was transformed into a “Champions Arena” where Neeraj led a high-energy training session with aspiring athletes. He also introduced four new Under Armour athletes — Jay Shah, Jyotika Dutta, Rishika Khajuria, and Tejaswin Shankar — welcoming them to the Under Armour family.
On the store Launch Under Armour Athlete Neeraj Chopra said, “Under Armour has been by my side throughout my performance journey. I’ve been to this store before, and I’m absolutely thrilled to see how it has transformed into such a vibrant and inspiring space.”
Under Armour, represented in India by Underdog Athletics, is currently present across 49 exclusive stores in 30 cities, as well as online at www.underarmour.in.
