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NBA and Bhaane launch NBAStore.in, India’s dedicated online store for official NBA merchandise

The National Basketball Association (NBA) and Bhaane have partnered to launch NBAStore.in, a dedicated online store offering a wide range of official NBA merchandise for fans in India.

NBAStore.in will serve as a one-stop shop for fans, providing a range of authentic NBA merchandise, including player jerseys, apparel, headwear, footwear, basketballs, and accessories from renowned brands such as Nike, New Era, Mitchell & Ness, Wilson, and NBA Fanwear by Suditi. In addition to this, fans who make purchases on NBAStore.in will have the opportunity to participate in contests hosted by Bhaane, with a chance to win prizes, including tickets to NBA games in the U.S. and NBA All-Star events.

Sunny Malik, NBA India Business Head of Global Partnerships and Media, stated, “The launch of our most comprehensive store dedicated to fans in India comes at a time when the e-commerce industry in India and interest in the NBA are both booming. Through this collaboration, the NBA is poised to tap into this growth and meet the growing demand for authentic merchandise and fanwear in the Indian market.”

Anand Ahuja, Founder & CEO of Bhaane, noted, “This marks a significant milestone for Bhaane, allowing us to blend our distinctive fashion philosophy with the global appeal of the NBA. Through this platform, we aim to redefine the way fans connect with basketball and express their love for the game through cutting-edge and authentic products.”

The 2023-24 NBA season in India began on October 25, with games airing live on Sports18-1, Sports18 Khel, JioCinema, and NBA League Pass.

 

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