Homegrown beauty and wellness brand Nat Habit has unveiled a bold new brand identity and philosophy — ‘Breathe Life’ — marking its evolution from Fresh Ayurveda to a more powerful and purpose-led expression of natural beauty.
The rebrand introduces a chakra-inspired flower logo, modern packaging, and a vibrant colour palette led by orange, breaking away from the traditional Ayurvedic green-brown tones. The refresh aims to capture vitality, optimism, and modernity while retaining the brand’s 100% natural ethos.
“With Breathe Life, we are marking a confident evolution for Nat Habit from Fresh Ayurveda to a bolder, more purposeful expression of natural beauty. Our customers have always felt that Nat Habit is more than a beauty brand; it is a way of living rooted in wellbeing, vitality, and authenticity. This new identity brings that spirit to life, expressing the strength and confidence of modern Ayurveda while staying 100% natural at its core. Breathe Life reflects our belief that true beauty is about feeling alive, balanced, and deeply nurtured,” says Swagatika Das, CEO & Co-founder, Nat Habit.
To launch its new chapter, Nat Habit has partnered with actor and wellness advocate Sahher Bambba, who unveiled the rebrand through a campaign video.
“Sahher isn’t just a familiar face; she perfectly embodies the spirit of Breathe Life and everything Nat Habit stands for. Through this collaboration, we aim to build deeper emotional resonance, and connect with a wider community seeking beauty that feels both modern and meaningful,” adds Swagatika.
The rebranding follows Nat Habit’s deep introspection into how its visual identity could better reflect its growing market presence and consumer trust. The earlier calendar icon and earthy tones, while familiar, no longer matched the brand’s performance-driven and bold positioning in India’s evolving clean beauty landscape.
Rolling out across digital platforms, packaging, quick commerce, and retail touchpoints from October, the refreshed identity will be supported by a multi-platform campaign featuring creators and immersive experiences to help consumers connect with the brand’s renewed philosophy.
With Rs 250 crore in revenue and a retail presence spanning 10,000+ stores, Nat Habit’s new identity positions it for the next phase of expansion and cultural relevance both in India and globally.
