NARS Cosmetics, globally celebrated beauty brand founded by renowned makeup artist and photographer François Nars, is strengthening its footprint in India with its launch on TIRA, Reliance Retail’s omnichannel beauty platform.
In the first phase of its launch, NARS will be available both online and across four TIRA stores – Jio World Drive, Mumbai; Viviana Mall, Thane; Mall of India, Noida; and Ambience Mall, Vasant Kunj.
This expansion underscores NARS’ commitment to delivering its cutting-edge artistry and cult-favorite products to Indian beauty enthusiasts. By partnering with TIRA, a leading beauty platform, NARS will further enhance its accessibility while creating immersive experiences for consumers across digital and physical touchpoints.
Speaking on the collaboration, Sanjay Sharma, India Country Head, Shiseido Group, said, “Our partnership with TIRA marks an important milestone for NARS in India. TIRA’s omni-channel strength and innovation-first approach align seamlessly with our mission to establish NARS’ artistry with Indian consumers. TIRA’s unique retail experience allows us to capture consumer interest in fresh and engaging ways, while opening new avenues for beauty enthusiasts to discover and immerse themselves in NARS—whether online or in-store. This partnership goes beyond retail; it is about nurturing a deeper, more meaningful connection with India’s vibrant beauty community.”
Known for its bold, cult-favorite products, NARS will bring bestsellers like the Light Reflecting™ Foundation, Orgasm Blush, Natural Radiant Longwear Foundation, and Radiant Creamy Concealer to TIRA’s customers. The new Light Reflecting™ Luminizing Powder will debut exclusively on TIRA.
“At TIRA, our vision is to build a curated beauty platform that is bringing the world’s most coveted beauty experiences closer to Indian consumers. We’re excited to welcome NARS to TIRA and believe this partnership will inspire beauty lovers across the country to discover new ways of expressing their individuality,” said a TIRA Spokesperson.
“At Global SS Beauty Brands, we are in the business of bringing beauty experiences to life and making them accessible to consumers across India. We are delighted to bring the iconic and bold world of NARS to Indian consumers through TIRA’s dynamic new age platform. This collaboration reflects our commitment to making the most coveted global beauty experiences accessible to India’s new-age consumer, who is redefining how they discover, experiment, and express beauty online & offline,” added Biju Kassim, CEO, Global SS Beauty Brands.
This move builds on NARS’ India entry in late 2023 through a partnership with Shiseido Asia Pacific and Shoppers Stop’s beauty distributor Global SS Beauty Brands, when it opened its first flagship boutique at Select CityWalk, New Delhi.
Since then, the brand has expanded its retail presence across Shoppers Stop outlets, Sephora, 2nd standalone boutique at Palladium Mall, Mumbai, and through omnichannel beauty retailer Nykaa.
