Fashion, beauty, and lifestyle platform Myntra has officially launched Myntra Global. Starting with Singapore, this move marks its first direct international foray. Myntra aims to make real-time trendy Indian fashion accessible to the growing Indian diaspora in the Lion City, which numbers around 650,000.
Myntra Global is offering a curated selection of 35,000 styles from 100 sought-after Indian brands, covering categories like apparel, footwear, home décor, and accessories. Notable names in the launch lineup include Aurelia, Global Desi, AND, Libas, W, House of Pataudi, Anouk, Rustorange, Chumbak, Rare Rabbit, and Nasher Miles, among others.
This is a significant step in Myntra’s broader international growth strategy. It also aligns with the Indian government’s vision to take made-in-India products to global audiences. Singapore, which already contributes to 30,000 organic users on Myntra’s existing platform, was chosen based on increasing demand from expatriates looking for culturally resonant fashion and lifestyle offerings.
Nandita Sinha, CEO of Myntra, said, “The launch of Myntra Global marks a milestone moment for Myntra. With our expertise in serving customers at scale and the exceptional offerings from some of the most loved brands, we are confident that Myntra Global will delight Indians living abroad and keep them connected to their roots, in style. We will also continue to build and scale the platform to cater to Singapore seamlessly, propelling the growth of our brand partners.”
The platform will initially be available on mobile web and desktops. Backed by Myntra’s strong tech capabilities and third-party cross-border logistics, deliveries are expected within 4–7 days, promising a seamless and hassle-free shopping experience.
