Myntra has appointed seasoned retail and fashion leader Vishwadipak T. as Associate Director, Brand Management, strengthening its leadership team as the platform continues to expand its Myntra Fashion Brands (MFB) portfolio and accelerate its marketplace (MP) and owned retail (OR) strategies.
With over 13 years of experience across leading fashion and lifestyle retailers—including Landmark Group, Shoppers Stop, Arvind Lifestyle, Pantaloons, Reliance Retail, and now Myntra—Vishwadipak brings deep expertise in buying and merchandising, category development, private label building, and large-scale brand transformation.
In his new role at Myntra, he will oversee a group of brands across MP and OR channels, focusing on:
- Strengthening brand performance and positioning
- Building a robust seller ecosystem
- Enhancing customer engagement and loyalty
- Identifying new growth opportunities in an increasingly competitive e-commerce landscape
- Driving cross-functional alignment across product, marketing, and consumer insights teams
Prior to joining Myntra, Vishwadipak served as Category Lead – Women’s Ethnicwear at EasyBuy (Landmark Group), where he led the reinvention of the ethnic category across 140+ stores, shaping trend-forward collections and accelerating speed-to-market.
He has also held key roles across:
- Kidswear and Women’s Ethnicwear at Landmark Group
- Head of Buying, Sourcing & Design at Styli, where he launched 150+ ethnic styles and led global sourcing
- Brand Head – Bandeya at Shoppers Stop
- Senior buying roles for ethnicwear at Shoppers Stop
Known for driving concept development, brand strategy, product excellence, and high-performance teams, Vishwadipak’s appointment signals Myntra’s continued push toward strengthening its brand architecture and elevating the fashion experience for its customers.
With his strong track record across premium, value, and digital-first categories, Vishwadipak is expected to play a pivotal role in Myntra’s next phase of brand-led growth.
