Myntra has appointed retail veteran Ritesh Mishra as Senior Vice President and Head of Category and Revenue, further strengthening its leadership bench as the fashion e-commerce major sharpens its growth and monetisation strategy. Most recently, Mishra served as the Deputy CEO at Lifestyle International (Landmark Group).
In his new role, Mishra will lead Myntra’s category and revenue strategy, with a mandate to reinforce the platform’s core fashion and lifestyle businesses while accelerating the next phase of growth. He will also be part of Myntra’s senior leadership team.
A seasoned business leader with over 25 years of experience, Mishra brings deep expertise across buying and merchandising, supply chain management, business development and end-to-end P&L leadership, spanning both offline and online retail.
Prior to Landmark Group, Mishra spent over a decade at Marks & Spencer India, holding several senior leadership roles including Managing Director. During his tenure, he led large-scale retail operations and transformation initiatives across retail, e-commerce, buying, merchandising and supply chain functions. His career also includes leadership stints at Brand Marketing India (Calvin Klein and French Connection), ColorPlus Fashions (Raymond Group), Pantaloon Retail (Future Group), VF Arvind Brands and Pepe Jeans London.
At Myntra, Mishra’s appointment comes at a time when the platform continues to double down on strengthening its fashion authority, expanding brand partnerships and sharpening category-led growth to drive both scale and profitability in an increasingly competitive e-commerce landscape.
