Premium multi-brand fashion and lifestyle platform, Coyu has announced the launch of its flagship store at IREO, Gurugram. The brand officially opened its doors with an exclusive event on February 22, 2025. The 6,000 sq. ft. store promises a personalised and immersive shopping journey in line with the brand’s ethos, ‘Joy of the Find.’
Founded in October 2024 by industry veteran Mohit Gupta, co-founder of Zomato and former COO of MakeMyTrip, with strategic support from Mukesh Bansal, founder of Myntra and Cult.fit, Coyu aims to redefine occasion wear shopping.
The flagship store is showcasing over 50 premium brands, including both international and Indian fashion labels like Karen Millen, Salsa Jeans, DKNY, Sister Jane, Pinko, and Nobody’s Child, alongside celebrated Indian designers such as Saksha Kinni, Our Love, Dash & Dot, Basanti Kapde & Coffee, Linen Bloom, Ganga Fashions, and Soup by Sougat Paul. With prices ranging from Rs 3,000 to Rs 30,000, Coyu caters to diverse fashion needs—from casual daywear and business attire to festive ensembles.
A Seamless Shopping Experience
Designed to elevate customer experience, the Coyu flagship store boasts features such as a private, expert-led personal shopper lounge, spacious trial rooms, an artisanal coffee cart & lounge area, and in-house alterations.
Omnichannel Convenience
Building on its digital-first approach, Coyu integrates technology into its retail operations with innovative services such as try-at-home, 90-minute delivery, and video shopping & online styling.
Strategic Expansion & Vision
Coyu’s retail expansion began with its debut store at Ambience Vasant Kunj in October 2024 and a pop-up outlet at DLF Avenue Saket. With its latest flagship store, the brand is further strengthening its phygital presence, merging premium offline experiences with digital convenience.
Mohit Gupta, Founder & CEO of Coyu, expressed his excitement about the launch, stating, “At Coyu, we believe the future of premium fashion retail lies in creating immersive, omnichannel experiences. Our flagship store in Gurugram is designed to offer a unique, highly personalized shopping journey that blends curation, convenience, and cultural elegance. We aim to make premium fashion more accessible and inspiring for modern Indian women.”
