Mufti takes a bold leap with its latest Spring Summer’24 collection, showcasing a perfect blend of sophisticated style and audacious flair. Going beyond traditional norms, the brand introduces ensembles that transcend geographical boundaries, reflecting refined intricacy and daring boldness.
The collection is characterized by dusky pastel colors, floral patterns, and versatile silhouettes, offering a refreshing choice for the summer season. Embracing pastel colors is described as a poetic journey, where each shade tells tales of timeless elegance and avant-garde creativity. The prints, whether showcased in tranquil oases or bustling urban landscapes, emerge as bold yet graceful statements of style, weaving a narrative of timeless elegance and effortless sophistication. Floral prints, in particular, are celebrated as a resplendent proclamation of bold elegance, translating the poetic verses of nature onto fabric.
Beyond addressing the challenges of summer heat, Mufti’s collection introduces fabrics that provide not only relief from scorching temperatures but also envelop the wearer in a cocoon of unrivaled elegance. The brand invites individuals to embark on a journey of unparalleled comfort and impeccable style with meticulously crafted fabrics. This includes the cool-to-touch Scuba stretch shirt, where innovative technology meets refined elegance, and the feather-light Satin Stretch shirt, a symphony of opulence and sophistication gliding effortlessly over the skin.
“The playfulness of Mufti’s pastel collection will infuse a new style in your wardrobe. This collection stands attestation to our dedication to evolving menswear by revisiting trends and reinventing classics. Meticulously crafted pieces intrinsically woven into the fabric of contemporary nature, pastel hues resonate harmoniously with the modern man’s insatiable appetite for fashion that exudes fresh expression,” Mr. Kamal Khushlani, Promoter, Chairman, and Managing Director of Credo Brands.
The season is envisioned as an ode to self-expression, and Mufti’s designs are crafted to assist individuals in doing just that. Whether adorned in vibrant patterns or expressive color choices, Mufti encourages individuals to let their wardrobes become a canvas for their personality, inviting them to cross over to the bold side in the Home of the Expressive. Mufti, launched in 1998, aimed to provide Indian men with an alternative dressing solution that deviates from mainstream fashion codes. The brand, masterminded by Mr. Kamal Khushlani, has evolved to include a diverse portfolio encompassing T-shirts, Joggers, Shorts, Pants, Sweaters, and Blazers, embodying a bold and expressive style that is contemporary at heart. Mufti takes pride in being inspired by the city of Mumbai, aspiring to be the first global fashion brand that is proudly Indian.
